DigitRE Group, the parent company of the Capifrance and Optimhome networks, has just acquired Immofit, the most widely used interactive real estate selling solution on the French market. This technology acquisition confirms the network's development strategy: to offer Capifrance advisors and their selling or buying clients the best digital tools in the French real estate sector. Here is what this acquisition concretely changes for property owners selling their property with a Capifrance advisor.
In Brief
- DigitRE Group, the parent company of Capifrance and Optimhome, acquiresImmofit, a specialist in interactive real estate selling, to integrate it exclusively into its two networks.
- The solution becomes "Immofit by Capifrance & Optimhome": an online, progressive-price bidding system that is transparent and secure, running over a period of around 30 days.
- More than 1,500 advisors have already used Immofit, resulting in nearly 1,200 sales completed in 2025 alone — an effective selling solution, tailored to the evolving expectations of sellers and buyers on the French real estate market.
A Strategic Acquisition to Offer the Best Real Estate Technologies
Until now, Capifrance and Optimhome already offered interactive selling to their selling clients, in partnership with Immofit. By choosing to acquire the company rather than simply continuing to subscribe to its services, DigitRE Group secures full control over the product roadmap and exclusive use of this technology for its networks. This is the first step in a broader plan to bring in-house the technology components considered most strategic for Capifrance and Optimhome.
"Our ambition is to build the richest ecosystem of services and technologies in the French market. The acquisition of Immofit is fully in line with our roadmap: we are no longer content to simply use the best technologies — we choose to own and integrate them."
Olivier Le Gallo, Chairman of DigitRE Group
What Is Immofit's Interactive Selling Method?
Founded in late 2021, Immofit has established itself as a benchmark player in interactive real estate selling in France. Its method sets itself apart from both simple listing portals and traditional auction sites: the property is showcased with an attractive starting price designed to maximise its visibility, followed by an online, progressive-price call for offers lasting around thirty days, allowing interested buyers to bid in a transparent and secure way.
"Innovation only makes sense if it helps real estate advisors sell more effectively. Since Immofit launched more than five years ago, my ambition has always been to make interactive selling a lever of differentiation and performance for advisors."
Guillaume Galand, Founder of Immofit
What This Acquisition Changes for Sellers and Buyers Working with Capifrance Advisors
For a property owner entrusting thesale of their propertyto a Capifrance advisor, this integration strengthens a service that is already available: the Immofit method was designed to fit into the advisor's sales strategy without ever replacing it — the advisor retains full control over communication about the property, its marketing, and the relationship with potential buyers.
In concrete terms, this technology — now exclusive to Capifrance and Optimhome — helps maximise a property's visibility from the moment it goes on the market, while offering a transparent and secure framework for buyers placing offers. In a tight real estate market, where responsiveness often makes the difference, it is an additional tool in service of a successful sale. Owners who want to learn more canget an online valuation of their propertyand then speak directly witha Capifrance advisorto receive a full valuation opinion and assess whether interactive selling suits their project.
Conclusion
By acquiring Immofit, Capifrance takes a further step in its strategy to consolidate French proptech and confirms its commitment to offering its advisors, as well as their clients, the most comprehensive ecosystem of services on the market. For sellers working with a Capifrance real estate advisor, this exclusive technology translates into an additional tool for selling effectively, within a transparent and secure framework.
FAQ
What is interactive real estate selling?
It is a marketing method that combines an attractive starting price, designed to maximise the property's visibility, with a period of around thirty days during which interested buyers can place offers through an online, progressive-price call-for-offers system that is transparent and secure.
Is interactive selling the same as a traditional auction?
No. Unlike an auction or a simple listing portal, the Immofit method remains led by the real estate advisor, who retains control over communication, the marketing of the property, and the relationship with buyers throughout the process.
Do all Capifrance advisors offer interactive selling?
Rollout is accelerating: the group aims to multiply by five the number of advisors trained on this tool within the first year following the integration, and mastering Immofit is now part of the training programme for all new advisors. To find out whether your local advisor offers it, the simplest way is to contact them directly.
Why did DigitRE Group choose to acquire Immofit rather than continue subscribing to it?
This acquisition allows the group to fully control the solution's product roadmap and secure exclusive use of it for the Capifrance and Optimhome networks, rather than depending on an external technology partner.
Author
Frédéric Rémy – Director of Sales Performance
A real estate professional with several years of experience within the Capifrance network, I would like to share essential advice with you to help you successfully complete your property project with our advisors.
